Scaling values: Building the systems to make sure you do the 'thing' on purpose

Track 02:
Leading at Scale
Time:
9:00 am
9:45 am

Too often, company values are written once, stuck on a wall, and quietly forgotten. But real values aren’t slogans—they’re the invisible engine behind how decisions get made, especially when no one’s watching. In this session, Aubrey Blanche-Sarellano draws on her experience scaling some of Australia’s most influential startups to unpack how values can shape a business from the inside out. She’ll share the biggest mistakes companies make when defining values, how to bring them to life through everyday systems, and how to ensure they scale as your team grows. If you’ve ever wondered how to turn values into more than words—or how to preserve your culture as complexity increases—this session is your roadmap.

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