Too often, company values are written once, stuck on a wall, and quietly forgotten. But real values aren’t slogans—they’re the invisible engine behind how decisions get made, especially when no one’s watching. In this session, Aubrey Blanche-Sarellano draws on her experience scaling some of Australia’s most influential startups to unpack how values can shape a business from the inside out. She’ll share the biggest mistakes companies make when defining values, how to bring them to life through everyday systems, and how to ensure they scale as your team grows. If you’ve ever wondered how to turn values into more than words—or how to preserve your culture as complexity increases—this session is your roadmap.
With five tracks running across the first‑ever Startup People Summit, even the most committed note‑takers couldn’t catch it all live.
Now, you don’t have to miss a thing.
The SPS 2025 On‑Demand channel is ready. Packed with 40+ session recordings from every track, game‑changing ideas from all our speakers, and 12 months to watch, rewatch, and take notes at your own pace.
But SPS was never just an event. With the All Access Bundle, you’ll get everything in On‑Demand, plus join our new private SPS Community—a year‑round space where startup People professionals share challenges and wins in real time, swap fresh ideas and frameworks, collaborate on solutions, and know they’re not doing this work alone. Because the real value of SPS isn’t just in what we heard, it’s in what we can build together next.
Just a reminder: If you’re a Unicorn Pass holder, you already have On‑Demand and SPS Community access included. No need to purchase an add‑on — you’re already all set!
Get access to every single session recording from the summit—all five tracks, all speakers, all the insights. Learn on your schedule and replay your favourites any time over (and over again).
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
The ultimate post-event pass. Unlock all session recordings and join our exclusive SPS Community. One year of growth, connection, and inspiration—on your terms.
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
Private SPS Community for year‑round connection and support
Peer‑led advice and collaboration on real challenges
Ongoing ideas, resources, and opportunities to level‑up all year
Startup People Summit 2025 was made possible with the support of our major sponsors
We were also proudly sponsored by
