Too often, company values are written once, stuck on a wall, and quietly forgotten. But real values aren’t slogans—they’re the invisible engine behind how decisions get made, especially when no one’s watching. In this session, Aubrey Blanche-Sarellano draws on her experience scaling some of Australia’s most influential startups to unpack how values can shape a business from the inside out. She’ll share the biggest mistakes companies make when defining values, how to bring them to life through everyday systems, and how to ensure they scale as your team grows. If you’ve ever wondered how to turn values into more than words—or how to preserve your culture as complexity increases—this session is your roadmap.
With five tracks running across the first‑ever Startup People Summit, even the most committed note‑takers couldn’t catch it all live.
Now, you don’t have to miss a thing.
The SPS 2025 On‑Demand channel is ready. Packed with 40+ session recordings from every track, game‑changing ideas from all our speakers, and 12 months to watch, rewatch, and take notes at your own pace.
Just a reminder: If you’re a Unicorn Pass holder, you already have On‑Demand access included. No need to purchase an add‑on — you’re already all set!
Get access to every single session recording from the summit—all five tracks, all speakers, all the insights. Learn on your schedule and replay your favourites any time over (and over again).
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
Startup People Summit 2025 was made possible with the support of our major sponsors
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