Mark Lewis

CEO at Crewmojo

Mark Lewis is the CEO of Crewmojo, a platform reimagining performance management for modern teams. After years of seeing HR systems drain momentum instead of fuelling it, Mark set out to flip the script. He believes effective people practices are designed inside organisations — shaped by culture, tested with real employees, and evolved over time. At Crewmojo, he helps HR leaders think like product people: start small, listen hard, and build what works. Mark’s goal? To help people feel proud of their impact and thrive in teams that bring out their best.

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Nailing performance management with a product-led mindset

Performance management has a branding problem. It’s often seen as top-down, bureaucratic, or simply pointless. But it doesn’t have to be. In this session, Crewmojo CEO Mark Lewis shares a new way forward: a product-led approach that helps People teams design performance systems their employees actually believe in. You’ll learn how to think like a builder, not a box-ticker — starting small, testing with real teams, gathering feedback, and evolving based on what actually works. Whether you're redesigning check-ins, goal frameworks, or review cycles, Mark will help you turn performance management into a culture-positive, results-driving practice.