Mark Lewis is the CEO of Crewmojo, a platform reimagining performance management for modern teams. After years of seeing HR systems drain momentum instead of fuelling it, Mark set out to flip the script. He believes effective people practices are designed inside organisations — shaped by culture, tested with real employees, and evolved over time. At Crewmojo, he helps HR leaders think like product people: start small, listen hard, and build what works. Mark’s goal? To help people feel proud of their impact and thrive in teams that bring out their best.
Performance management has a branding problem. It’s often seen as top-down, bureaucratic, or simply pointless. But it doesn’t have to be. In this session, Crewmojo CEO Mark Lewis shares a new way forward: a product-led approach that helps People teams design performance systems their employees actually believe in. You’ll learn how to think like a builder, not a box-ticker — starting small, testing with real teams, gathering feedback, and evolving based on what actually works. Whether you're redesigning check-ins, goal frameworks, or review cycles, Mark will help you turn performance management into a culture-positive, results-driving practice.
With five tracks running across the first‑ever Startup People Summit, even the most committed note‑takers couldn’t catch it all live.
Now, you don’t have to miss a thing.
The SPS 2025 On‑Demand channel is ready. Packed with 40+ session recordings from every track, game‑changing ideas from all our speakers, and 12 months to watch, rewatch, and take notes at your own pace.
Just a reminder: If you’re a Unicorn Pass holder, you already have On‑Demand access included. No need to purchase an add‑on — you’re already all set!
Get access to every single session recording from the summit—all five tracks, all speakers, all the insights. Learn on your schedule and replay your favourites any time over (and over again).
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
Startup People Summit 2025 was made possible with the support of our major sponsors
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