Rachael Goodenough is the Head of People & Culture at MakerX, an ambitious R&D collective turning bold tech ideas into reality. With experience scaling remote-first teams and navigating the messy middle of startup life, Rachael brings a rare balance of strategic clarity and human warmth. She’s passionate about building cultures where trust, autonomy, and experimentation thrive—and where admitting 'this didn’t work' is a superpower.
Startups love to launch things. But sometimes the bravest, most trust-building move is to roll something back. In this session, Rachael Goodenough shares three honest stories of culture initiatives that didn’t go as planned—and what happened when she decided to pivot or pause. You’ll learn why treating culture like a product (not a policy) leads to better outcomes, and how listening, adjusting, and stepping back can strengthen trust more than pushing forward ever could.
With five tracks running across the first‑ever Startup People Summit, even the most committed note‑takers couldn’t catch it all live.
Now, you don’t have to miss a thing.
The SPS 2025 On‑Demand channel is ready. Packed with 40+ session recordings from every track, game‑changing ideas from all our speakers, and 12 months to watch, rewatch, and take notes at your own pace.
But SPS was never just an event. With the All Access Bundle, you’ll get everything in On‑Demand, plus join our new private SPS Community—a year‑round space where startup People professionals share challenges and wins in real time, swap fresh ideas and frameworks, collaborate on solutions, and know they’re not doing this work alone. Because the real value of SPS isn’t just in what we heard, it’s in what we can build together next.
Just a reminder: If you’re a Unicorn Pass holder, you already have On‑Demand and SPS Community access included. No need to purchase an add‑on — you’re already all set!
Get access to every single session recording from the summit—all five tracks, all speakers, all the insights. Learn on your schedule and replay your favourites any time over (and over again).
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
The ultimate post-event pass. Unlock all session recordings and join our exclusive SPS Community. One year of growth, connection, and inspiration—on your terms.
40+ session recordings from every track
12 months to watch, rewatch, and take notes at your own pace
Private SPS Community for year‑round connection and support
Peer‑led advice and collaboration on real challenges
Ongoing ideas, resources, and opportunities to level‑up all year
Startup People Summit 2025 was made possible with the support of our major sponsors
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