Susan Chen

Founder & CEO at co:grow

Dr. Susan Chen is the Founder and CEO of co:grow, a fractional HR strategy consultancy working with startups across APAC. A former CHRO and transformation consultant, Susan has led people and culture initiatives across AIG, Visa, Riot Games, GoJek, and more. She’s known for challenging outdated HR practices and helping companies adopt First Principles Thinking to unlock scale. She’s also the author of *The Death of Best Practices* and a sought-after coach, speaker, and thought leader.

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The death of best practices or first principles thinking in action

As people and organisational challenges grow in complexity, traditional approaches often fall short. In this session, Dr. Susan Chen shows how First Principles Thinking can help HR and business leaders break free from outdated templates and craft scalable, strategic solutions. Drawing from decades in global HR transformation, she shares a framework to deconstruct problems at their core, challenge assumptions, and rebuild with clarity. You’ll leave equipped to embed a growth mindset, tackle pain points, and rethink what ‘best practice’ even means in a fast-changing world.