Susan Chen

Founder & CEO at co:grow

Dr. Susan Chen is the Founder and CEO of co:grow, a fractional HR strategy consultancy working with startups across APAC. A former CHRO and transformation consultant, Susan has led people and culture initiatives across AIG, Visa, Riot Games, GoJek, and more. She’s known for challenging outdated HR practices and helping companies adopt First Principles Thinking to unlock scale. She’s also the author of 'The Death of Best Practices' and a sought-after coach, speaker, and thought leader.

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The death of best practices or first principles thinking in action

As people and organisational challenges grow in complexity, traditional approaches often fall short. In this session, Dr. Susan Chen shows how First Principles Thinking can help HR and business leaders break free from outdated templates and craft scalable, strategic solutions. Drawing from decades in global HR transformation, she shares a framework to deconstruct problems at their core, challenge assumptions, and rebuild with clarity. You’ll leave equipped to embed a growth mindset, tackle pain points, and rethink what ‘best practice’ even means in a fast-changing world.

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SPS Speaker Headshot: Susan Chen

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Post event ADD-ONS

Catch up on what you missed, and keep the conversations going

With five tracks running across the first‑ever Startup People Summit, even the most committed note‑takers couldn’t catch it all live.

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The SPS 2025 On‑Demand channel is ready. Packed with 40+ session recordings from every track, game‑changing ideas from all our speakers, and 12 months to watch, rewatch, and take notes at your own pace.

But SPS was never just an event. With the All Access Bundle, you’ll get everything in On‑Demand, plus join our new private SPS Community—a year‑round space where startup People professionals share challenges and wins in real time, swap fresh ideas and frameworks, collaborate on solutions, and know they’re not doing this work alone. Because the real value of SPS isn’t just in what we heard, it’s in what we can build together next.

Just a reminder: If you’re a Unicorn Pass holder, you already have On‑Demand and SPS Community access included. No need to purchase an add‑on — you’re already all set!

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