Tova Angsuwat

Founder at Series Build

Tova Angsuwat is the Founder of Series Build, a recruitment company helping startups hire exceptional talent and build diverse teams. With 10 years of People and Culture experience at Google across San Francisco and APAC—including leading teams who’ve hired over 2,000 people—Tova knows what it takes to scale successfully. Her mission is to help startups hire intentionally, inclusively, and with long-term growth in mind.

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The biggest mistakes companies make when hiring

Hiring the right people is critical—but getting it wrong can cost you culture, credibility, and retention. In this session, Tova Angsuwat shares the most common mistakes startups make when hiring, and how to avoid them. You’ll learn why over-indexing on role-specific skills is risky, how the idea of 'culture fit' can hurt diversity, and what actually works when evaluating candidates in fast-paced environments. With a decade at Google and now as Founder of Series Build, Tova brings practical insights and immediately applicable hiring strategies for high-growth teams.