Why it’s ok to roll it back (and why that builds trust)

Track 03:
Culture by Design
Time:
12:00 pm
12:30 pm

Startups love to launch things. But sometimes the bravest, most trust-building move is to roll something back. In this session, Rachael Goodenough shares three honest stories of culture initiatives that didn’t go as planned—and what happened when she decided to pivot or pause. You’ll learn why treating culture like a product (not a policy) leads to better outcomes, and how listening, adjusting, and stepping back can strengthen trust more than pushing forward ever could.

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