Anna Volkova

Head of People & Culture APJ at HiBob

Anna Volkova is the Head of People & Culture for APJ at HiBob, where she’s shaping the regional strategy to support rapid growth, attract top talent, and scale inclusive, high-performing teams. With a career spanning senior HR roles at The Iconic, Kudosity, Westpac Group, and Macquarie, Anna brings a rare blend of startup agility and corporate depth. Her strength lies in turning People & Culture into a true growth enabler—embedding the systems, behaviours, and leadership needed to scale with intention. Anna is passionate about building workplaces where people feel valued, empowered, and equipped to do their best work—no matter how fast things are moving. By combining data-driven decision-making with a deeply human approach, she helps companies grow culture and performance in lockstep, building teams that thrive through change and stay aligned to what matters most.

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Change doesn’t have to suck

If there’s one constant in start-up life, it’s change. In this panel, Felicity Davis, Jules Duck, Emily Robinson, and Anna Volkova share how they’ve helped fast-moving companies navigate everything from hypergrowth to recalibration—without losing their people, momentum, or minds. Felicity brings insight from scaling and right-sizing at Linktree; Jules fuses CX and PX to lead change with empathy and personality at Tixel; Emily draws on a decade of People & Ops experience across tech and wellness; and Anna brings deep leadership experience across APAC from companies like The Iconic and HiBob, blending data-driven strategy with a strong people-first approach. Together, they’ll explore how to reduce resistance, communicate with clarity, and lead through uncertainty with purpose. Expect practical, honest insights into what works (and what doesn’t) when change is constant—and how to build teams that thrive in motion.